Sébastien Chion Graphic Designer

Lurpak Kitchen Odyssey

Sébastien Chion — Sat, 10 Dec 2011 00:44:52 +0000

For the quality of the video, and the really original view angle of some shots.

I have PSD

Sébastien Chion — Fri, 09 Dec 2011 09:52:56 +0000

Using photoshop in real life? A dream of any graphic designer and photograph I suppose…

History of the world, in stop motion

Sébastien Chion — Sat, 03 Dec 2011 01:50:48 +0000

Bunraku | Opening Sequence

Sébastien Chion — Fri, 02 Dec 2011 09:00:21 +0000

A really nice opening sequence, for the film Bunraku by Guy Moshe. To be seen in full screen.

Seconds of beauty

Sébastien Chion — Wed, 30 Nov 2011 00:24:32 +0000

Sometime, only one second of video is enough to get a feeling. And that’s the main idea behind this project.

And the explanation by Wim Wenders

And more detail on the contest page… yes… little bit sad to discover that it’s part of a contest for a brand…

Montréal, Sydney, Vancouver, Los Angeles, London, Paris, Beijing, Barcelona

Sébastien Chion — Mon, 28 Nov 2011 02:39:09 +0000

EF Language Schools, an international schools specialized in international internship had made a few really interesting video on the last months. Following the concept “live the language”, the videos presents cities around the world. The typography work inside the video is well done, but what I like the most is definitely the feeling you have when watching them. I’ve visited all those cities, except from Beijing and Barcelona, and the atmosphere in each video fits well with the city it describe. Maybe there should be more historical building in Paris, and Montreal is more about hockey than Vancouver, but still… those video definitely give a good preview. With, as I said, a really interesting typography work.

Interesting QR ad… should have been an Augmented Reality app

Sébastien Chion — Tue, 22 Nov 2011 04:57:10 +0000

An interesting idea for an ad in a magazine, using QR code. But I think that an Augmented Reality app would have been even better because of the social interaction in gathering.

What we can expect in 2012

Sébastien Chion — Fri, 18 Nov 2011 23:26:22 +0000

National Geographic augmented reality

Sébastien Chion — Thu, 17 Nov 2011 08:05:16 +0000

Augmented reality is just at its early beginning, but we already can see lot of advertising using this technology, and it’s probably going to be one of the major trends in 2012. This advertising for National Geographic, in an hungarian commercial center is a nice preview of what we can expect.

Mobilia: more than just an other ad.

Sébastien Chion — Tue, 15 Nov 2011 13:39:56 +0000

The concept behind this ad campaign for Mobilia (sweden) is interesting, but can’t be looked at a genius idea. There’s still one thing I really like in this video. It happens 1:13. ”In the end, the people helped us make this campaign successful. Because we gave them a topic of discussion. Instead of just an other ad.”

That’s just what every marketing team is looking for nowadays. Viral campaign and free advertising. Newspaper and social media will take care of spreading advertising. Customer is at the same time the target and the messenger, and forwarding (sharing, liking, twiting…) is now totally normal. We saw something special, we now that it’s probably some advertising campaign, but we still forward it. Even more: we try to guess who’s the brand behind the event… but now, we can wonder how long customer’s curiosity will last. And how long viral advertising will work. As long as there is new idea? Maybe…