For the quality of the video, and the really original view angle of some shots.
For the quality of the video, and the really original view angle of some shots.
Sometime, only one second of video is enough to get a feeling. And that’s the main idea behind this project.
And the explanation by Wim Wenders
And more detail on the contest page… yes… little bit sad to discover that it’s part of a contest for a brand…
EF Language Schools, an international schools specialized in international internship had made a few really interesting video on the last months. Following the concept “live the language”, the videos presents cities around the world. The typography work inside the video is well done, but what I like the most is definitely the feeling you have when watching them. I’ve visited all those cities, except from Beijing and Barcelona, and the atmosphere in each video fits well with the city it describe. Maybe there should be more historical building in Paris, and Montreal is more about hockey than Vancouver, but still… those video definitely give a good preview. With, as I said, a really interesting typography work.
An interesting idea for an ad in a magazine, using QR code. But I think that an Augmented Reality app would have been even better because of the social interaction in gathering.
The concept behind this ad campaign for Mobilia (sweden) is interesting, but can’t be looked at a genius idea. There’s still one thing I really like in this video. It happens 1:13. ”In the end, the people helped us make this campaign successful. Because we gave them a topic of discussion. Instead of just an other ad.”
That’s just what every marketing team is looking for nowadays. Viral campaign and free advertising. Newspaper and social media will take care of spreading advertising. Customer is at the same time the target and the messenger, and forwarding (sharing, liking, twiting…) is now totally normal. We saw something special, we now that it’s probably some advertising campaign, but we still forward it. Even more: we try to guess who’s the brand behind the event… but now, we can wonder how long customer’s curiosity will last. And how long viral advertising will work. As long as there is new idea? Maybe…
Really interesting placement ad, showing in a very safe way that the new Mercedes C-350 was fast: keep the car parked, and create a speed effect with a blurry background.
A sexy use of QR. Witch definitely fit with the brand name!
“Help Japan get back in shape”.
One pict says all.
“Smart” advertising. Simple and efficient. Witch is often the case when comes the time to advertise the smart.
Wifi as seen by Mac Donald (once again, a proof of the brand strength: you can guess it’s a Mac Donal ad even with no logo).
And quit smoking as seen by Addidas. This time, the logo is part of the ad. Witch is quite audacious if we consider the negative feeling bring by the burnt cigarets.