The concept behind this ad campaign for Mobilia (sweden) is interesting, but can’t be looked at a genius idea. There’s still one thing I really like in this video. It happens 1:13. ”In the end, the people helped us make this campaign successful. Because we gave them a topic of discussion. Instead of just an other ad.”
That’s just what every marketing team is looking for nowadays. Viral campaign and free advertising. Newspaper and social media will take care of spreading advertising. Customer is at the same time the target and the messenger, and forwarding (sharing, liking, twiting…) is now totally normal. We saw something special, we now that it’s probably some advertising campaign, but we still forward it. Even more: we try to guess who’s the brand behind the event… but now, we can wonder how long customer’s curiosity will last. And how long viral advertising will work. As long as there is new idea? Maybe…
“Help Japan get back in shape”.